ASSET Campaign To Fill 700 Seats

New Ford Tech’s 3rd Annual ASSET Campaign Kicks Off

FOR IMMEDIATE RELEASE
March 13th, 2023

New Ford Tech declares Monday, March 13th, 2023, National #GetYourASSET Day
In total, about 700 ASSET seats are available for the 2023 year. The first ASSET class will begin on August 14th, 2023.
Ford's 2023 goal is to grow its service technician numbers by 15%. Programs such as ASSET are crucial in reaching this goal and building a technician pipeline for Ford and Lincoln dealerships.

New Ford Tech declares Monday, March 13th, 2023, National #GetYourASSET Day and kicks off its third annual Automotive Student Service Education Training (ASSET) campaign. This campaign is a recruitment effort to support ASSET locations in filling their seats and building program demand.

The ASSET program began in early 1986 and it's an alliance between Ford Motor Company, Ford and Lincoln dealers, community colleges and technical schools to guide and properly train the next generation of service technicians. Since its start, there have been 11,708 ASSET grads and counting.

To continue the success of this program, New Ford Tech took the initiative and assisted ASSET locations with marketing materials to help increase program awareness and enrollment numbers. This includes a solid social push consisting of fun hashtags like "#GetYourASSET," neon campaign elements, and cool graphics that include iconic Ford and Lincoln vehicles to help attract and enroll tomorrow's service technicians.

Additionally, the ASSET campaign branding has gained enough traction to include printable material and signage like pull-out banners, flyers, and more that instructors and technical recruitment specialists can use to increase career interest and bring promising talent into classrooms.

In total, about 700 ASSET seats are available for the 2023 year, but as the ASSET campaign begins, there are only 550 seats remaining. Intending to fill all seats, New Ford Tech has exclusive recruitment specialists ready to help students #GetTheirASSET. The first ASSET class will begin on August 14th, 2023.

#GetYourASSET

Like "Decision Day" in high schools, National #GetYouASSET Day is a way for New Ford Tech's ASSET campaign to elicit excitement in potential students and get them to take action and enroll.

Students enrolled in this 24-month program are met with an average of 22 students to experience a quality learning environment. They alternate for six to eight weeks in the classroom and six to eight weeks at a sponsoring dealership learning through hands-on application. At the end of their two years, they will earn an associates degree and valuable dealer experience.

“Due to high demand for certified and mentored technicians, ASSET seats are filling fast. With limited seats available, now is the
time to start the process to secure a spot in Ford’s flagship technician training, mentoring and co-op program.”

– Brendan Coursey, ASSET Program Coordinator

ASSET enrollees in their first year of the program are eligible for a scholarship - the ASSET "ACCELERATE" Tuition Scholarship. This opportunity encourages students to complete their program by allowing them the chance of a $1,000 award towards their program cost. Scholarship recipients can be awarded this scholarship twice, making attending ASSET an appealing choice that’s often highlighted during New Ford Tech's ASSET campaign.

There are currently 41 ASSET locations nationwide where aspiring service technicians can choose to attend. Ford's 2023 goal is to grow its service technician numbers by 15%. Programs such as ASSET are crucial in reaching this goal and building a technician pipeline for Ford and Lincoln dealerships.

With the exciting technological advancements in the automotive industry, onboarding qualified service technicians into Ford and Lincoln dealerships have become a priority. The demand for skilled technicians continues to increase, but few known career paths into the field have made it difficult for dealerships to meet their hiring needs. New Ford Tech's ASSET program helps address this issue by helping career-seekers enter the industry and graduate with up to 100% of Current Ford Service Technician Specialty Training (STST)

Overall, New Ford Tech's ASSET campaign activation is Ford's proactive way of ensuring they have elite automotive technicians servicing the brand's industry-leading products. In other words, let's help students #GetTheirASSET in 2023!

For more information about New Ford Tech ASSET, please visit our program page here.

If you are interested in enrolling or know someone who is, fill out this form to connect with a recruitment specialist.

Media Contact: For more information contact newtech@ford.com